About
Objective, before anything else
"Objective" matters more than "Marketing." Before we recommend a platform, a vendor, or a project, we get clear on the actual business problem — then figure out the right people, process, and technology to solve it. That's the discipline this practice was built on, and it's the same one industrial and manufacturing companies need most: not another tool, but someone willing to say what's actually needed before selling what's easiest to sell.
We work directly where that's our strength — go-to-market strategy, data and integration work, CPQ and visualization — and through a network of best-in-class partners everywhere else. Vendor-independent by design, not by accident. The most rewarding part is regardless of how big or small...we've been able to help our clients develop strategies that align with their business needs, fit their budgets and ultimately deliver the types of revenue producing, cost saving and efficiency increasing results they seek.
Twenty years in the room
I started at ThomasNet in 2002, when manufacturers still found each other through a printed directory. I've sold through every shift since — CPQ and visualization at CDS Visual and PartSolutions, demand generation at TopSpot, enterprise GTM at Cyncly, and now AI-driven aftermarket platforms at Industrility — plus a LATAM GTM build that generated $1M+ in pipeline from scratch. Twenty-plus years watching industrial B2B buyers change how they buy, staying close enough to sell into every version of it. That same arc is why this site's focus has shifted from the web/CAD work that built this practice (see: Web Foundations) toward data, orchestration, and AI.
What I'm Known For
Building enterprise revenue engines. Creating pipeline where none exists. Closing difficult net-new business. Developing stronger AEs and SDRs. Bringing structure to chaotic GTM organizations. Winning in markets without brand dominance.
What I'm not
Corporate theater. Endless internal meetings. Managing optics over outcomes. Office politics. Pretending weak execution is acceptable and activity alone is a substitute.
What grounds it all
I run this practice on the same principles I hold everywhere else — say what's true, do what you said you'd do, and measure the work by more than the invoice. That's not a marketing angle; it's why clients keep calling back years later.
It's also why I give time to it outside the day job. My wife and I co-started Wake the World, Michigan in 2015 — a single Michigan event that's grown into five a year across Michigan, Indiana, and Kentucky, serving hundreds of foster and refugee kids. Our family volunteers with Shalom Kalamazoo the same way: serving community meals, working their events, and coaching participants directly.